To ensure credible sustainability management, Corporate Responsibility (CR) must be deeply entrenched in the organization’s culture and main strategy. Its primary focus areas and strategies are also influenced by current challenges, such as digitalization.
The Corporate Responsibility strategy, which encompasses social and environmental aspects, is aligned with both the main corporate strategy and global challenges driven by society to ensure state-of-the-ar t sustainability management.
In order to enhance the effectiveness of its corporate sustainability management, Sunrise links its main CR strategy focus, defined as highly relevant in the materiality analysis to the Company’s main corporate strategy, in terms of infrastructure, product and service differentiation and operational efficiency.
CR focus areas and strategies at Sunrise are also tailored to current global challenges, thus ensuring relevant sustainability management both now and in the future. The ongoing digitalization of society is an important driver, significantly impacting the focus of CR activities in the various sustainability dimensions.
Digitalization has had a number of positive effects on the environment, such as decreased resource consumption as a result of the virtualization of many aspects of daily life. As a 5G leader, Sunrise also promotes 5G applications which increase resource efficiency significantly, with a positive effect on the environment. As a leader in the digitalization movement, Sunrise must deal with the sharp rise in data consumption that is associated with rising Internet usage and the increasingly widespread linking of communication hardware. It is the Company’s goal to make the high annual surge in network performance independent of from increased direct power consumption. As such the environmental strategy of Sunrise is clearly focused on boosting energy efficiency and therefore the ecological performance of its network.
Digitalization is also impacting the work environment. For example, flexible work hours and models are becoming increasingly important and are a deciding factor in a company’s appeal as an employer. Sunrise offers its employees a modern work environment with flexible working hour models.
Governance and Principles
In addition to involving decision-makers, incorporating behavioral principles and guidelines is an important part of CR at Sunrise.
A CR Steering Committee that extends across business lines meets quarterly and is made up of both management and staff representatives. It ensures that the CR function receives the attention it deserves at the highest levels of the Company. The Committee’s objective is to manage CR activities and focus while also broadening the support CR receives throughout the Company. In addition, the Steering Committee regularly evaluates CR activities on behalf of the Audit Committee, which consists of representatives from the Board of Directors.
Sunrise has had company-wide environmental and social responsibility policies in place. These policies, in turn, form the basis for additional rules and standards, such as social and environmental requirements for its suppliers.
Principles and Policies
Sunrise maintains an open dialog with various internal and external stakeholders to ensure that their perspectives are aligned with the Company’s current CR focus. This exchange serves as a driving force for future projects and activities and is an important channel for the external communication of the Sunrise perspective on individual CR aspects. As a result of this stakeholder exchange, Sunrise joined the Carbon Disclosure Project (CDP) in 2018 and takes part in the Ecovadis supplier assessment system.
Materiality analysis is a central CR management tool used to boost the impact of CR activities and promote a common understanding of CR topics. It also helps better determine improvement potential as well as risk areas. The Company conducted a comprehensive materiality analysis. The sustainability topics outlined in the analysis were selected by evaluating comparable materiality analyses and were then submitted to decision makers in the Company for approval. These sustainability topics were then assessed for internal relevance during workshops and in consultation with all hierarchy levels, business areas and the CR Steering Committee. The external relevance analysis was based on focus interviews with key stakeholders and an online survey that included responses from several hundred Sunrise customers.