The Company’s focus on customer needs and satisfaction is an integral part of its sustainable business strategy that is geared toward long-term customer retention. Sunrise has been using a robust customer feedback system to document customer needs for several years. The Company systematically evaluated feedback from some 400,000 customers yearly. While it has addressed individual responses personally, it has also devised methodical solutions for analogous responses received from multiple customers. These efforts culminated in several awards, particularly those based on customer surveys (Bilanz rating) and others presented by specialty media providers (connect Hotline Test, connect Network Test, Comparis).