Focus on convergence
Secure and leverage the existing customer base with integrated convergent offerings
In line with Swiss consumer preferences, Sunrise is focusing on convergence for growth and profitability. Sunrise capitalizes on its position as a full-service, integrated provider of mobile, landline, internet and IPTV (Internet Protocol Television) services in the Swiss market by continuing to cross-sell and upsell these products and services through transparent, easy-to-understand and flexible convergent offerings.
For business customers, the company is leveraging its combined mobile, landline and integration service offerings to increase the number of digital value-added services.