Sunrise UPC and Swiss-Ski kick off their partnership

Sunrise UPC is proud to announce its new role as the main partner of Swiss-Ski starting on May 1, 2022. The long-term commitment covers a very broad scope and aims to advance snow sports as a whole (from Swiss World Cup events through to elite, youth and amateur sports as well as promoting these sports in specific regions), and all that in a sustainable manner. In addition, all Swiss athletes in all the association’s eleven sports will benefit from this new partnership. Swiss-Ski and Sunrise UPC also share the ambition of creating innovative snow sports experiences for all winter sports fans.

Strengthening Switzerland’s status as a winter sports nation

Sunrise UPC and Swiss-Ski are aiming to further develop snow sports at large, while also taking advantage of the opportunities offered by digitization and strengthening Switzerland’s position as one of the leading winter sports nations.

With new services, for example in the areas of ticketing, streaming and gaming, the companies plan to improve the overall experience for fans. Athletes, clubs and young talent will also benefit from new digital solutions.

Exciting highlights

The Nordic Weekend in September will be the first sports event at which Sunrise will be present, followed by Big Air Chur as the first World Cup taking place in Switzerland and the new Alpine World Cup races (speed opening) in Zermatt at the end of October.