The 20-time tennis world champion Roger Federer has been the brand ambassador for Sunrise since 2014. What unites us with Roger Federer is the pursuit of excellence. In customer service or network quality for example. We are proud that the best tennis player in the world places his trust in the best network in Switzerland.
Advertising campaign 2018 - Roger Federer and me
Many Swiss people identify with or compare themselves with tennis legend Roger Federer. This may be a bit bold, but Federer is so down-to-earth that he really does have a lot in common with completely normal Swiss people. Including, of course, the telecommunications provider. Take a look here to find out what other similarities we have: