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As part of its sustainability strategy, Sunrise aims to contribute globally to sustainable development in line with the Sustainable Development Goals of the United Nations (SDGs). From the 17 global goals and 169 sub-targets, Sunrise prioritises eight SDGs to which its business model contributes in particular. Since 2023, Sunrise has also been a signatory to the UN Global Compact and has committed to incorporating its ten principles in the areas of human rights, labour, environment and anti-corruption into the Sunrise strategy and everyday business.
In line with its material topics and the eight prioritised SDGs, Sunrise has defined ambitious internal and/or external targets for all four pillars. These form the centrepiece of the Sunrise sustainability strategy. Some of these targets are part of the company’s overall sustainability target, which is used as a bonus metric and is therefore relevant for the remuneration of all employees and management.
An overview of all Sunrise sustainability targets is presented in the table below. Compared to the previous year, some targets were slightly reformulated. More details regarding the adjustments and progress made on the individual targets can be found in the corresponding chapter of the material topics.
Company target:
Sunrise strives to be in the top 10% of its peers with regard to the statement “I feel that I’m growing professionally” by 2030. The question is part of an employee survey and an indicator of employee development.
Target year: 2030
Status: 8.0 points: target on track (Top 10% corresponded to a value of ≥8.1 points out of a possible 10 points in Q3 2025.)
Company target:
The Sunrise goal is to achieve an engagement score within the top 25% of its peers by 2025. The Engagement Score is measured twice a year as part of an employee survey.
Target year: 2025
Status: 8.2 points: target achieved (Top 25% corresponded to a value of ≥8.1 points out of a possible 10 points in Q3 2025.)
Company target:
Sunrise aims to achieve a share of women in leadership roles of at least 25% by 2030 (base year 2023: 16.9%). This target is connected to sustainability-linked debt instruments.
Target year: 2030
Status: 18.9%: target on track Sunrise increased the share of women in leadership by 0.8 percentage points since the previous reporting.
Company target:
The goal is to obtain the Fair-ON-Pay Advanced certification, which confirms a pay difference that is statistically smaller than 2.5%.
Target year: 2027
Status: Target achieved in 2023 (certificate lasts until 2027)
Company target:
The goal of Sunrise is to achieve an Inclusion Score average of ≥7.6 points by 2025 (base year 2022: 7.3 points out of 10). The Inclusion Score is measured annually as a part of the employee survey. The value is the aggregate of four values: Fairness, Acceptance, Belonging and Safety.
Target year: 2025
Status: 8.6 points: target achieved
Company target:
Employees’ health and well-being Sunrise aims to maintain the sickness rate below 4% with the ambition of a reduction compared to previous years.
Target year: yearly
Status: 2.8%: target achieved
Company target:
Sunrise has set itself the goal of reducing Scope 1 and 2 GHG emissions by 51% by 2032 (base year 2022). This target is SBTi-validated and connected to sustainability-linked debt instruments.
Target year: 2032
Status: –49% compared to base year: target on track (–18% compared to the previous year)
Company target:
Sunrise is committed to a reduction of 30% of its Scope 3 GHG emissions by 2032 (base year 2022). This target is SBTi-validated and connected to sustainability-linked debt instruments.
Target year: 2032
Status: –23% compared to base year: target on track (–12% compared to previous year)
Company target:
Sunrise aims to reduce the emissions from its vehicle fleet and focuses on its 100% electrification. Cars have been all-electric since 2024, and vans will be by the end of 2028.
Target year: 2028
Status: Sunrise is on track with regard to an overall all electric fleet by 2028. 2024 target achieved: 100% all-electric cars
Company target:
Sunrise will purchase 100% renewable electricity every year.
Target year: yearly
Status: 100%: target achieved
Company target:
The Sunrise goal for overall return with its trade-in programmes is 20,000 devices returned by 2025.
Target year: 2025
Status: 40,530 returned mobile devices since 2022: target achieved
Company target:
Sunrise is committed to be fully compliant with mandatory radiation-limit values defined by the Swiss government.
Target year: yearly
Status: Target achieved
Company target:
Sunrise aims to maintain very high network availability of >99.9%, in each mobile and fixed network.
Target year: yearly
Status: Target achieved
Company target:
In 2025, Sunrise aimed to scale up digital inclusion initiatives and related volunteering activities.
Target year: 2025
Status: Target achieved
Company target:
The Sunrise goal is to achieve ISO 27001 Information Security Management System (ISMS) certification every year.
Target year: yearly
Status: Target achieved
Company target:
Sunrise aims to achieve a 100% participation rate in mandatory e-learning courses every year. These include Security and Privacy.
Target year: yearly
Status: Target achieved
Company target:
Sunrise aims to achieve a 100% participation rate in mandatory e-learning courses every year. These include Code of Conduct and Anti Corruption.
Target year: yearly
Status: 100%: target achieved