COMPANY TARGETS

Sunrise strives to be in the top 25% of its peers in 2024 with regard to the statement “I feel that I’m growing professionally” (which corresponds to a value of ≥7.9 points out of a possible 10 points at the time the target was set). The question is part of an employee survey and an indicator of employee development. 

Progress 2024 

7.9 points: target achieved

Contribution to the SDGs 

Target 4.4. By 2030, substantially increase the number of youth and adults who have relevant skills. 

By offering vocational training, internships and trainee programmes, Sunrise invests in the education of young people. Furthermore, by providing broad support for further training measures, Sunrise contributes to the employability of its employees and thus also to their long-term financial security. 

Target 5.8. Enhance the use of enabling technology, in particular information and communication technology, to promote the empowerment of women. 

Sunrise follows a proactive approach to promoting women in technical areas, providing a range of training courses and mentor/mentee programmes. 

The Sunrise goal is to achieve an engagement score within the top 25% of its peers by 2025 (which corresponds to a value of ≥8.2 points out of a possible 10 points at the time the target was set). The Engagement Score is measured twice a year as part of an employee survey. 

Progress 2024 
8.1 points: on track

With a stable value over the past two years, the company is on track to achieve this target by the end of this year.

Sunrise aims to achieve a share of women in leadership roles of at least 25% by 2030 (base year 2023: 16.9%). This target is connected to sustainable linked debt instruments. 

Progress 2024  

18.1%: on track 

Sunrise increased the share of women in leadership by 1.2 percentage points since the previous reporting and and thus has made good progress. 

Contribution to the SDGs 

Target 5.5. Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life. 

Sunrise promotes women in leadership and management positions. Additionally, it promotes gender balance by engaging in the EqualVoice initiative. 

The goal is to obtain the Fair-ON-Pay Advanced certification, which confirms a pay difference that is statistically smaller than 2.5%.

Progress 2024  

Achieved in 2023 (certificate lasts until 2027)

Contribution to the SDGs 

Target 8.5. By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value.

Sunrise offers its employees fair, equal and attractive remuneration, and benefit offers and opportunities for progression. The company is committed to maintaining gender pay equity among its employees, which is confirmed by the award of the Equal Pay Certificate.

The goal of Sunrise is to achieve an Inclusion Score average of ≥7.6 points by 2025 (base year 2022: 7.3 points out of 10). This value is the aggregate of four values from the annual DE&I survey: Fairness, Acceptance, Belonging and Safety. 

Progress 2024 

Inclusion Score of 8.5: target exceeded 

Contribution to the SDGs 

Target 10.3. Ensure equal opportunity and reduce inequalities of outcome, including by eliminating discriminatory laws, policies and practices and promoting appropriate legislation, policies and action in this regard. 

Sunrise promotes a diverse and inclusive culture, through established recruitment processes ensuring appropriate representation of the community and Sunrise customers among its workforce. 

Sunrise aims to maintain the sickness rate below 4%, w with the ambition of a reduction compared to previous years.

Progress 2024 

3.1%: target achieved 

Sunrise has set itself the goal of reducing Scope 1 and 2 GHG emissions by 51% by 2032 (base year 2022). This target is SBTi validated (near-term) and connected to sustainability linked debt instruments.    

Progress 2024 

-27%: on track (-37% compared to base year 2022)

Sunrise is committed to a reduction of 30% of its Scope 3 GHG emissions by 2032 (base year 2022). This target is SBTi validated (near-term) and connected to sustainability linked debt instruments. 

Progress 2024 

-2%: on track (-10% compared to base year 2022)

Sunrise aims to reduce the emissions from its  vehicle fleet and focuses on its 100% electrification. Cars will be all-electric by the end of 2024, and vans by the end of 2028. 

Progress 2024 

100% target achieved . 


Sunrise will consume 100% renewable electricity every year until 2030. This target is connected to sustainability linked debt instruments. 

Progress 2024 
100%: target achieved 


Contribution to the SDGs 

Target 13.2. Integrate climate-change measures into national policies, strategies and planning.  

Sunrise is committed to a science-based and gradual reduction of greenhouse-gas emissions. The Sunrise approach is threefold, focusing on avoiding unnecessary energy use, on increasing its energy efficiency and also on the quality of the electricity it purchases. 

Sunrise strives to increase the energy efficiency in the network by 10% every year until 2030. This target is connected to sustainable linked debt instruments. 

Progress 2024 
14.3%: target achieved 


Contribution to the SDGs 



Target 7.3. By 2030, double the global rate of improvement in energy efficiency. 

Sunrise promotes energy efficiency in its products and networks, with life-cycle assessments (LCAs) and AI among others. 

The Sunrise goal for overall returns with its trade-in programmes is 20,000 devices returned by 2025 

Progress 2024 
>12,000 devices: on track 

With a total number of more than 18,000 devices returned since 2022, Sunrise is on track to achieve this target by the end of 2025.


Contribution to the SDGs 



Target 12.5. By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse.

With the use of environmentally friendly materials for products and packaging, Sunrise strives to avoid plastic and waste. Sunrise collects old devices. These are either refurbished and reused or recycled in an environmentally friendly way.

Sunrise is committed to being fully compliant with mandatory radiation-limit values defined by the Swiss government. 

Progress 2024 
Target achieved 

Sunrise aims to maintain very high network availability of >99.9% in each mobile and fixed network. 

Progress 2024 

Target achieved 

Contribution to the SDGs 

Target 9.1. Develop high-quality, reliable, sustainable and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all. 

The Sunrise network covers the entire country (99.8%) with its combined mobile and fixed connectivity and delivers world-leading high-quality high-speed data-connection types. 

Sunrise is committed to achieving a Digital to Call Rate of ≤ 8% in 2024 which is below the previous year’s level. It indicates how often a customer calls Sunrise after a digital interaction in MySunrise. A low value indicates successful deflection of calls through self-service. 

Progress 2024 

8.7: target not achieved 

The trend of the average annual value compared to the previous year is consistently positive. However, the targeted end-of-year value was not achieved. 

Contribution to the SDGs 

Target 8.2. Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors. 

Target 9.4. By 2030, upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally sound technologies and industrial processes, with all countries taking action in accordance with their respective capabilities. 

Sunrise lays the foundation for companies to drive technological advances and shape the future in innovative ways. Technologies such as 5G, the Internet of Things (IoT) and AI are ready for use, and they’re creating plenty of opportunities for innovative companies and for Sunrise itself. 

In 2024, Sunrise aimed to launch a successful pilot of its Digital Inclusion and Volunteering Project with Caritas. This required sufficient registrations from Sunrise employees and the implementation of a stable long-term-oriented project. 

Progress 2024 

Target achieved 

Training of employees/volunteers was completed in the second half of the reporting year. The volunteers will start their work in March 2025. 

Contribution to the SDGs 

Target 10.2. By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status. 

With discounted mobile and Internet subscriptions for Caritas KulturLegi card holders, Sunrise provides affordable digital access and technology for everyone, including those with fewer resources or in special situations. Digital enablement and inclusion: with the upskilling programme, Sunrise helps people to build the skills and confidence to use computers, tablets and smartphones. 

The Sunrise goal is to achieve ISO 27001 Information Security Management System (ISMS) certification every year. 

Progress 2024 

Target achieved 

Company targets 

Sunrise aims to achieve a 100% participation rate in mandatory e-learning courses every year. These include Code of Conduct, Anti-Corruption, and Security and Privacy. 

Progress 2024 

100%: target achieved 

Contribution to the SDGs 

Target 16.5.  Substantially reduce corruption and bribery in all their forms. 

Sunrise is committed to conducting its business in accordance with ethical principles and in compliance with all applicable legal provisions in order to protect the interests of investors, employees, customers and the public.