Digitisation and innovation

Sunrise lays the foundation for companies to drive technological advances and shape the future in innovative ways. Technologies such as 5G, the Internet of Things (IoT) and AI are ready for use, and they’re opening up plenty of opportunities for innovative companies.

Specialist Sunrise teams are developing new services and products that enable user-friendly, secure, and inclusive digitisation.

In Europe’s first 5G Joint Innovation Hub at Sunrise headquarters in Opfikon, Zurich, 5G and IoT applications for private and business customers are being developed and promoted. The fifth generation of mobile communication and the Internet of Things make completely new customer experiences, automated processes, and new business models possible. The hub promotes the development of a Switzerland-wide 5G ecosystem and allows the visitor to experience innovative applications that either have already been launched or are about to be brought to the market.

In partnership with Caritas, Sunrise promotes digital education for people in Switzerland whose income is low. With this collaboration, Sunrise is committed to ensuring that people in Switzerland living at or below the poverty line have access to digital services, education, and infrastructure. As part of this initiative, two mobile and two Internet subscriptions, as well as a TV product have been subsidised and offered at heavily discounted rates since August 2023.

At the beginning of 2024, the company is also launching a pilot project with Caritas in which people without many digital skills will receive support on digital issues in Sunrise shops. This advice will be provided by Sunrise employees as part of their volunteering efforts.

In 2022, Sunrise became the first company in the world fully to equip its employees with 5G devices. Older-generation laptops are being donated to the Swiss charitable organisation «Wir lernen weiter» (wLw). The devices are professionally refurbished and provided free of charge to disadvantaged people so that they can more easily access the Internet and learn digital skills.