Sunrise employees are the company’s most important resource and crucial to its business success. Employer attractiveness is therefore a high priority at Sunrise. It forms the basis for attracting new employees but is also central to their development and retention. To maintain its attractiveness and a high level of employee satisfaction, Sunrise offers its employees a wide range of learning opportunities.

RiseUP is a development programme for every leader at Sunrise. Through RiseUP the company creates transparency in defining  great leadership and supports leaders in developing the skills and knowledge needed to navigate their role successfully.

Sunrise believes that diversity and the provision of equal opportunities for all are critical to an engaging and inclusive culture and the company’s long-term success. The culture is guided by clear values that are set out in the Sunrise Code of Conduct and embedded in the Sunrise DE&I strategy.

The «YouBelong!» DE&I programme creates an environment in which everyone can develop their full potential. Mutual respect, appreciation and openness to different backgrounds and perspectives all create a safe space that promotes a sense of belonging and creates identity. The statement «YouBelong!» is of genuine importance at Sunrise, both in its public discourse as a company and as an employer, and this extends to the relationships it maintains with its employees, customers, suppliers, shareholders and local communities.

Sunrise is a member of Advance, Switzerland’s leading business association for gender equality, and part of Ringier’s EqualVoice initiative, which promotes gender equality and enables women to have an equal voice and participate in political, economic and social affairs.

The physical and mental well-being of employees is a high priority at Sunrise. The company offers a wide range of health-promotion services and aims to ensure that its employees feel good, are fit and motivated.

The company’s health concepts concentrate on maintaining and sustaining the physical and mental wellbeing of its employees – both in the short and long terms. These measures contribute to the resilience and employability of employees, and thereby ultimately to their economic security. Furthermore, employee well-being and resilience form the basis for the continuous, and high-quality delivery of Sunrise products and services, and its continued economic profitability.

Climate change affects all of us. With its approach to energy use and climate protection, Sunrise aims to reduce direct and indirect greenhouse-gas (GHG) emissions along its entire value chain and to mitigate risks and negative impacts to the environment and affected stakeholders.

Sunrise can improve its environmental footprint by reducing its energy use within its own operations. Nevertheless, the lion’s share of GHG emissions clearly is generated indirectly in Scope 3 emissions, particularly in the upstream value chain. Therefore, Sunrise includes its suppliers in GHG reduction initiatives. In this way, Sunrise not only has a positive impact on global warming but also minimises exposure to possible future taxation, regulation and risks regarding energy price fluctuations, which can ensure business stability in the medium and long term.

A significant portion of the environmental impact of Sunrise occurs during the manufacturing of acquired products, transport, use and disposal of its products. Sunrise therefore promotes circular economy by keeping products in service as long as possible through repair and refurbishment initiatives. Products that are at the end of their life are recycled responsibly. Furthermore, Sunrise approaches the design of products and services from a life-cycle perspective by focusing on the use of sustainable resources, such as recycled materials, and energy efficiency.

With the increasing number of people using 5G, continuous technology improvements and innovation are crucial. Public voices questioning the safety of these latest technologies, in particular with regard to electromagnetic fields, is taken seriously by Sunrise.

Sunrise operates a nationwide physical public mobile network that uses non-ionising radiation (NIR) to enable wireless communication. The World Health Organisation has found that “to date, and after much research performed, no adverse health effect has been causally linked with exposure to wireless technologies. Provided that the overall exposure remains below international guidelines, no consequences for public health are anticipated.” Nonetheless, NIR remains part of the public discourse and Sunrise faces the potential risks of new regulations and negative reputation. In turn, new technology using NIR as a transmission resource offers business opportunities for new and improved connectivity technologies.

Good connectivity and stability are key to product quality for a telecom-services provider and also have a significant economic impact on customers, suppliers and employees. Sunrise therefore aims continuously to reduce the number of network incidents in general and to ensure high-quality network performance through a dedicated and ISO 22301-certified business-continuity management system (BCMS).

Nowadays, new innovative solutions often build on high bandwidth, availability, reliability and low latency. Therefore, Sunrise plays an important role in contributing to the digital transformation of society and industry. As a lack of digital access can lead to social or cultural isolation, Sunrise is committed to improving digital access and inclusion for all.

Sunrise is investing in innovation to develop new digital services and products. With these, Sunrise supports businesses in forging ahead with future-focused technological developments, including 5G and the Internet of Things (IoT) and contributes to its customers’ digital transformation.

Sunrise wishes to give everyone the opportunity to be part of the digital world and is committed to ensuring that people in Switzerland living at or below the poverty line have access to digital services, education and infrastructure. Through a collaboration agreement, Sunrise provides its partner Caritas with know-how, volunteers, shops as locations for meetings, subsidised products and financial support. In August 2023, Sunrise and Caritas launched two mobile and two Internet subscriptions, and a TV product, at strongly discounted rates.

Sunrise has also set up a programme with Caritas to support people with a KulturLegi ID in improving their digital skills in its own shops, trained by Sunrise employees as part of the volunteer program. The Sunrise volunteering programme for digital inclusion will start in March 2025.

Sunrise is committed to providing a high-level of customer experience. With the help of a wide range of channels, tools, artificial intelligence and dedicated teams, customer satisfaction is continuously improved. In addition, Sunrise prioritises youth media protection, as young people in particular should be protected in the digital world.

Personal data is one of the most important assets in today’s digital world. Therefore, its protection also plays an increasingly important role. To ensure data security, Sunrise sets the highest standards for information-security with its ISO-certified Information Security Management System.

Sunrise is committed to high legal and ethical standards in all business relationships. The Code of Conduct builds the basis for ethical business conduct. Mandatory training on the Code of Conduct and other policies ensures compliant behaviour among Sunrise employees.

Sunrise procures items from several thousand suppliers, mainly in Switzerland but also in Europe and even globally, with a large number of people involved in the manufacturing of these products and services. Sunrise is committed to fair procurement and supply chains, and by integrating environmental criteria and regulatory requirements into its purchasing activities, Sunrise can influence the value chain positively and reduce risk.

The procurement behaviour of Sunrise can impact sustainability considerations in the upstream supply chain by selecting suppliers, making procurement decisions and imposing requirements on suppliers. Sunrise is committed to safeguarding the environment, labour and human rights not just in its own operations but also, more importantly, in its supply chain, requiring that partners adhere to and implement locally recognised environmental and labour standards. By doing so, Sunrise can contribute to the sustainable behaviour of its suppliers, and to the safety and well-being of their employees.