Sunrise IMPACTS

PLANET

Ours to take care of

We design our products sustainably, making them part of a circular economy. Our measures to limit our impact on climate change are anchored across the organisation.

Company targets

ENERGY USE AND CLIMATE PROTECTION

Climate change affects all of us. With its approach to energy use and climate protection, Sunrise aims to reduce direct and indirect greenhouse-gas (GHG) emissions along its entire value chain and to mitigate risks and negative impacts to the environment and affected stakeholders.

Sunrise can improve its environmental footprint by reducing its energy use within its own operations. Nevertheless, the lion’s share of GHG emissions clearly is generated indirectly in Scope 3 emissions, particularly in the upstream value chain. Therefore, Sunrise includes its suppliers in GHG reduction initiatives. In this way, Sunrise not only has a positive impact on global warming but also minimises exposure to possible future taxation, regulation and risks regarding energy price fluctuations, which can ensure business stability in the medium and long term.

SUSTAINABLE PRODUCTS AND CIRCULAR ECONOMY

A significant portion of the environmental impact of Sunrise occurs during the manufacturing, transport, use and disposal of its products. Sunrise therefore promotes circular economy by keeping products in service as long as possible through repair and refurbishment initiatives. Products that are at the end of their life are recycled responsibly. Furthermore, Sunrise approaches the design of products and services from a life-cycle perspective by focusing on the use of sustainable resources, such as recycled materials, and energy efficiency.

We want to send a clear message that sustainability and innovation can – and should – go hand in hand. Our set-top box and packaging mark a shift towards a more environmentally conscious future, in which every technological advance takes account of its impact on the planet.

Driton Ademi, Senior Product Manager

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Non-ionising radiation (NIR)

With the increasing number of people using 5G, continuous technology improvements and innovation are crucial. Public voices questioning the safety of these latest technologies, in particular with regard to electromagnetic fields, is taken seriously by Sunrise.

Sunrise operates a nationwide physical public mobile network that uses non-ionising radiation (NIR) to enable wireless communication. The World Health Organisation has found that “to date, and after much research performed, no adverse health effect has been causally linked with exposure to wireless technologies. Provided that the overall exposure remains below international guidelines, no consequences for public health are anticipated.” Nonetheless, NIR remains part of the public discourse and Sunrise faces the potential risks of new regulations and negative reputation. In turn, new technology using NIR as a transmission resource offers business opportunities for new and improved connectivity technologies.