Discover your tourist region’s full potential! Detailed insights into visitor behaviour help you not only to optimise existing offers, but also develop new, customised experiences.
Our movement analyses deliver crucial information on where your guests are travelling from, how long they’re staying at specific locations and whether they come back. But that’s not all. By analysing visitor flows and behaviour, you can both increase the region’s appeal and at the same time improve the efficiency of your marketing strategy.
Thanks to our dashboards, tourism managers and event organisers gain valuable insights in record time, so they can optimise their offers on a targeted basis and increase the success of their region sustainably. From identifying new potential to targeting customers – we can help you turn your tourist region into a top travel destination and create unforgettable experiences for your guests.
Mobility data plays a crucial role in retail, because it gives retailers a clear understanding of customer behaviour and helps them optimise their sales locations, product selection and services to suit customers’ needs. Thanks to the socio-demographic segmentation of visitors and continuous site analysis, retailers benefit from robust forecasts of visitor flows, purchasing power and competition.
By analysing movement patterns, retailers can fine-tune their sales strategies, place points of sale in heavily frequented locations and adjust their product selection to increase customer satisfaction. Continuous site analysis gives them the data to draw conclusions on new branch locations and develop a targeted, planned expansion strategy.
With the help of mobility data, retailers can also improve their service offerings by optimising business hours or providing extra services tailored to the needs of their customers. In short, mobility data gives retailers valuable insights into customer behaviour and helps them optimise their business strategy based on sound information to ensure long-term success.
Gain precise insights into travel behaviour and stays in your region, and identify frequently visited sites and congested transport hubs. Predefined mobility dashboards give you precise information on where residents, visitors and transit traffic come from over the course of the day and on the purpose of their travel. These insights are crucial for simplifying mobility management and improving traffic planning.
Thanks to our data, you can introduce new signalling and optimise routes to improve traffic flow and reduce congestion. In addition, these measures contribute to sustainable urban development and improve the quality of life for smart-city residents. They enable more efficient use of existing transport infrastructures and promote environmentally friendly transport alternatives.
By accessing precise mobility data, you can also implement targeted measures to improve road safety and increase the efficiency of public transport. This helps you create a more liveable and future-proof city for all residents and visitors.
Optimise your out-of-home advertising with comprehensive insights into pedestrian movements and target-group preferences. Our solution not only measures the performance of your outdoor advertising, but also analyses current campaigns to improve the ROI of future campaigns. Thanks to the flexibility of our mobile-network data sets, you can cover any outdoor advertising site at any time and for any segment.
With the OOH site comparison, you’ll find new options for advertising placement, thereby maximising your reach. Our site and behavioural data enable precise optimisation of your billboard advertising, sites and services to increase the effectiveness of your advertising activities. Take control of your out-of-home advertising now and reach your target audience with tailored messages – in the right places and at the right time.