Immerse into the Human-Centered Design strategy.
It is a creative strategy to problem solving.
And it centers around clear principles.
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Apply an agile approach consisting of 3 HCD stages.
Use these tools to practice customer-centricity
Scroll and browse through all methods below.
Identify - Opportunity Focus
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Interviews
Learn what matters most to our customers. Understand their opinions, motivations, experiences. Identify opportunities for your project.
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Exploratory survey
Learn what matters most to our customers. Understand their opinions, motivations, experiences. Identify opportunities for your project.
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Journey Mapping
Visualise the customer journey and understand point of friction. Identify areas to improve and gain a common understanding of prioritized opportunities.
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Customer Cocreation Studio
Work with real customers in a workshop. Get access to unfiltered customer insights to better understand opportunities and prioritize backlog.
Envision - Solution Focus
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Prototyping and Design System
Visualise your concept in a brand-compliant way and utilize ready-to-use code – ensuring streamlined development.
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Usability Testing
Test your solution with a small sample of real customers. Check if they can use it. Make sure your solution is user-friendly – fix the problems you discover.
Validate – Metric Focus
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A/B Testing
Prove if your new solution is actually better than the status quo. Measure on defined KPI’s, e.g. conversion increases or calls volume drops.
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UX Metric Surveys
Ask customers for feedback online. Track the effect of your changes on User Experience (UX) & compare the score against benchmark.
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Behavioral Analytics
Have a full picture of how people use your solution. Where do they drop off the funnel and what’s the reason behind that? Draw conclusions based on data.
