The beauty of OLED. On a whole new scale.

Super Retina. In big and bigger. An all-screen design gives you a large, beautiful canvas for everything you love to do. And iPhone XS Max makes it massive, with a screen that measures 6.5 inches — our largest display ever on an iPhone.

Custom-built OLED. The OLED panels in iPhone XS allow for an HDR display with the industry’s best colour accuracy, true blacks, and remarkable brightness and contrast. They’re the sharpest displays, with the highest pixel density, on any Apple device.

A new level of water resistance. The most durable glass in a smart­phone, sealed and precision-fitted with a surgical-grade stainless steel band, helps create a more water-resistant enclosure — up to 2 metres for 30 minutes. iPhone XS even resists spills from coffee, tea, juice and more.

Your face is your password.

Security made simple. Face ID reinvented the way we unlock, log in and pay. Some of our most sophisticated technologies — the TrueDepth camera system, the Secure Enclave and the Neural Engine — make it the most secure facial authentication ever in a smart­phone. And even faster and easier to use.

Do more with a glance. Face ID does so much more than unlock your iPhone. So you can forget about typing usernames and passwords. Now all it takes is a look.

Security made simple. Face ID reinvented the way we unlock, log in and pay. Some of our most sophisticated technologies — the TrueDepth camera system, the Secure Enclave and the Neural Engine — make it the most secure facial authentication ever in a smart­phone. And even faster and easier to use.

Say hello to a new era of photography.

Sensors, processors, algorithms, and you. An innova­tive dual-camera system integrates the ISP, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos.

A picture is worth a trillion operations. The iPhone XS dual‑camera system harnesses the unprecedent­ed power of the Neural Engine and its ability to perform five trillion operations per second. Together with the Apple‑designed ISP, it works like the world’s fastest photographer’s assistant to help turn your pictures into showstoppers.

The smartest, most powerful chip in a smartphone.

A whole new level of intel­ligence. The A12 Bionic, with our next-generation Neural Engine, delivers incredible performance. It uses real-time machine learning to transform the way you experience photos, gaming, augmented reality and more.

A12 Bionic in action. The processing power and intel­ligence of the A12 Bionic make iPhone XS incredibly capable. But the chip was also designed with efficiency in mind. So when you put all that power into play, you still get great battery life.

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