Apple iPhone 16 Pro Max
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iPhone 16 Pro Max. Built for Apple Intelligence.¹ Featuring a stunning titanium design. Camera Control. 4K 120 fps Dolby Vision. And A18 Pro chip.
STUNNING TITANIUM DESIGN — iPhone 16 Pro Max has a strong and light titanium design with a larger 6.9inch Super Retina XDR display.² It’s remarkably durable with the latest-generation Ceramic Shield material that’s 2x tougher than any smartphone glass.
BUILT FOR APPLE INTELLIGENCE — Personal, private, powerful. Write, express yourself and get things done effortlessly.¹
TAKE TOTAL CAMERA CONTROL — Camera Control gives you an easier way to quickly access camera tools, like zoom or depth of field, so you can take the perfect shot in record time.
MAGNIFICENT SHOTS — Take your videos to a whole new level with 4K 120 fps Dolby Vision, enabled by the 48MP Fusion camera. The improved 48MP Ultra Wide camera lets you capture mesmerising detail in macro photos and wide-angle shots.
PHOTOGRAPHIC STYLES — The latest-generation Photographic Styles give you greater creative flexibility, so you can make every photo even more you. And thanks to advances in the image pipeline, you can now reverse any style, any time.
THE POWER OF A18 PRO — A18 Pro chip enables Apple Intelligence with a faster Neural Engine, improved CPU and GPU, and a big jump in memory bandwidth. It also drives advanced video and photo features and powers AAA gaming.
A HUGE LEAP IN BATTERY LIFE — iPhone 16 Pro Max delivers an incredibly power-efficient performance with up to 33 hours video playback.³ Charge via USB-C or snap on a MagSafe charger for faster wireless charging.⁴
CUSTOMIZE YOUR IPHONE — With iOS 18, you can tint your Home Screen icons with any colour. Find your favourite shots faster in the redesigned Photos app. And add playful, animated effects to any word, phrase or emoji in iMessage.⁵
SATELLITE FEATURES⁶ — If you don’t have mobile service or WiFi, iPhone can contact emergency services.⁷
Legal
¹ Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro and iPhone 15 Pro Max, with Siri and device language set to Chinese (Simplified), English (Australia, Canada, India, Ireland, New Zealand, Singapore, South Africa, UK or US), French, German, Italian, Japanese, Korean, Portuguese (Brazil) or Spanish, as an iOS 18 update, with more languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.
² The displays have rounded corners. When measured as a rectangle, the screen is 6.06 inches (iPhone 16e), 6.12 inches (iPhone 16), 6.69 inches (iPhone 16 Plus), 6.27 inches (iPhone 16 Pro) or 6.86 inches (iPhone 16 Pro Max) diagonally. Actual viewable area is less.
³ Battery life varies by use and configuration. See apple.com/uk/batteries for more information.
⁴ Accessories sold separately.
⁵ Some features may not be available in all countries or all areas.
⁶ Emergency SOS via satellite is included free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions and other factors. See https://support.apple.com/kb/HT213885 for more information.
⁷iPhone 16 and iPhone 16 Pro can detect a serious car crash and call for help. Requires a mobile data connection or Wi-Fi calling.
TECHNICAL SPECIFICATIONS
Go to apple.com/uk/iphone/compare for a complete set.
![]() | Weight: | 227 g |
![]() | Operating system: | iOS 18 |
![]() | Display resolution: | 2868 x 1320 |
![]() | Display size: | 6,9“ |
![]() | Camera: | 48MP / 12MP / / 48 MP / 12MP |
Apple iPhone 16 Pro Max 256 GB with a Smart Upgrade discount of 25% and an additional device discount of CHF 127.75, which is deducted as a credit from the instalment–payment amount. Device plan: CHF 1.– down payment and 23 monthly installments of CHF 33.70, plus a final payment of CHF 32.90. Total price if paying in instalments, excluding remaining amount: CHF 809.–, remaining amount: CHF 312.25. Instalment payments with no interest or fees. The Smart Upgrade terms and conditions at sunrise.ch/smartupgrade apply. Subject to change. Valid while stocks last. Apple Intelligence requires iOS 18.1 or later. More information at sunrise.ch/apple
Apple AirTag 4-pack included with every iPhone 16 bought with Flex Upgrade (Flex Upgrade option from CHF 10/month, depending on device price). Only available with a Sunrise mobile subscription. More info at sunrise.ch/apple and sunrise.ch/flexupgrade. Registration required at sunrise-redeem.semi to receive the Apple AirTag 4-pack.