Sunrise UPC is proud to announce its new role as the main partner of Swiss-Ski starting on May 1, 2022. The long-term commitment covers a very broad scope and aims to advance snow sports as a whole (from Swiss World Cup events through to youth and amateur sports as well as promoting these sports in specific regions) and in a sustainable manner. All Swiss athletes in all eleven sports will benefit from this new partnership. Swiss-Ski and Sunrise UPC also share the ambition of creating immersive snow sports experiences through digital innovations for all winter sports fans.