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Zurich Pride – for the first time with Sunrise

The month of June is celebrated as Pride Month in many parts of the world. And that includes Zurich: For the 27th time, the Pride demonstration paraded through downtown Zurich. And participating for the first time? Sunrise LLC, alongside many of its employees.


Philipp Wälchli

June 23, 2022 . 2 minutes read

Rainbow flags, colorful wigs, an array of outfits and creative banners bearing strong statements: On June 18, 2022, hundreds of people with excited and happy faces congregated at Helvetiaplatz in Zurich with the sun beating down and not a cloud in the sky. As the Pride parade in 2021 had to be rescheduled from June to September due to Covid and was canceled entirely in 2020, the joy of those taking part was even greater this year. The Pride parade has been held in Zurich since 1994 and this year’s motto was «trans – living diversity». 


«Love Wins»

For the first time, Sunrise LLC was also officially represented at Pride Zurich. Around 50 employees from Sunrise and their friends and families were there to make their mark. They all wore the same outfit: A white T-shirt emblazoned with a rainbow heart and the slogan «Love wins». The brand-new Sunrise logo could be seen on the back. They are all members of the Sunrise Rainbow Group (LGBTQIA+). The group is part of the Sunrise Diversity, Equity & Inclusion program (see info box).

The demonstration started with a number of speeches by people like Corine Mauch (Mayor of Zurich, SP) and representatives of the Trans Zurich working group. The parade set off at 14:00 and made its way through downtown Zurich, accompanied by drum beats and loud music blaring from several trucks.

Turning an idea into reality

Luca Morreale and Debora Cuccinelli led the way among the group of Sunrise employees. Luca works as a project manager in Customer Service, while Debora is responsible for quality and development of telesales. The pair exchanged a beaming smile. Joy and pride were written all over their glittery faces. «I’m really happy. When we started our Rainbow group about a year ago, I couldn’t imagine Sunrise being so heavily represented at today’s Pride. It really fills me with pride,» said Luca Morreale, while Debora nodded in agreement. 


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Diversity, Equity & Inclusion program at Sunrise

At Sunrise, Diversity, Equity & Inclusion is extremely important. The internal DE&I program is called «YouBelong!» and is made up of several Employee Resource Groups (ERGs). These offer a safe space for employees to feel like they belong and to embrace and celebrate their diversity with other members.


In addition to the LGBTQIA+ group, there are also others: Gender, Race-Ethnicity, Ability and Multi-Generational. Over the coming weeks, we will be publishing more articles about the respective groups.


This year’s Pride even broke records. Around 40,000 people joined in the parade and 65,000 people spent some time at the Kasernenareal festival site. One thing is certain: Sunrise will be back again in 2023.

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