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«Iconic Bundle» – premium offer for the highest aspirations

Sunrise is launching a new premium offer that is tailored specifically to meet the needs of Swiss citizens; it’s a product that combines premium brands, multiple devices, flexibility, worldwide roaming and insurance cover, all in one single package. Technology enthusiasts, frequent travellers or brand fans will definitely get their money’s worth with the new Iconic Bundle.

Brunhilde Mauthe

September 15, 2025 . 2 minutes read

About three-quarters of Apple and smartphone users also own a tablet and around half have a smartwatch from the same provider. What’s more, over half of all smartphones are already purchased from Sunrise with Flex Upgrade. Another 20% are purchased in combination with Smart Upgrade. The Flex Upgrade recommendation rate is 92% and the satisfaction score is more than 4.4 out of 5 points.


For all those who want more

«At Sunrise, we don’t wait for the future, we shape it. With the Iconic Bundle, we’re redefining our Device-as-a-Service offer as a premium offer for maximum connectivity, freedom and security across all devices. The Iconic Bundle is aimed at anyone who wants more anywhere and at any time: more performance, more quality, more convenience,» says Christoph Richartz, Chief Consumer Officer Main Brand at Sunrise, adding: «With this new bundle, we’re also expanding the Flex Upgrade option to include purchases of smartwatches, and so we’re also meeting a big demand from our customers.»


New benchmark in the premium segment

The «Iconic Bundle» sets a new benchmark when it comes to premium offers. For you as a customer, this means that you’ll be connected worldwide, with the flexibility to use multiple devices with the same plan, while the flat rate will allow you to benefit from worldwide roaming in Switzerland and internationally. This includes up to five extra SIM cards for your additional devices as well as the Flex Upgrade option for each newly purchased device. This means you can switch to a new device or have a newly purchased device (smartphone, tablet or smartwatch) repaired at any time. Flex Upgrade, which was previously only available on smartphones and tablets, is now also available for smartwatches.


Our loyalty concept also applies to the Iconic Bundle: «The more you choose, the longer you stay, the better the deal». The Iconic Bundle gives you the following benefits:

  • Thanks to the Flex Premium Benefit, you get a 50% discount on the Iconic mobile plan (CHF 99.95 instead of CHF 199.90), as long as the plan includes a device plan and the Flex Upgrade option is active.

  • You also get the Multi Mobile Benefit (50% discount on each additional mobile plan) and the Home Benefit (CHF 10.– discount when an Internet plan is combined with a mobile plan).

  • Up to five additional SIM cards free of charge (extra SIM watch/surf) for additional devices.

  • Seamless connections with up to six devices connected across national borders with unlimited calls and unlimited mobile Internet in Switzerland, 44 European countries and in the USA & Canada, and 1 GB per month for mobile Internet in all other zones (roaming), and also with unlimited calls from Switzerland to 43 European countries and the USA & Canada (international calls).

  • The Flex Upgrade option at no extra cost for all devices purchased with the Iconic mobile plan and the connected extra SIM cards. The Flex Upgrade option offers maximum flexibility and worldwide insurance cover for all purchased devices. Apple customers also get AppleCare Services and iCloud+ with 50 GB of storage.

 

With the Iconic Bundle, you’ll enjoy seamless connections anywhere in the world – without any additional expense, whether you’re a technology fan who always wants to keep up-to-date with the latest technology, a frequent traveller who no longer wants the hassle of dealing with roaming issues, or a fan of a brand who wants to coordinate all their devices from their favourite brand. Depending on your individual device requirements, the Iconic Bundle can be compiled in a variety of combinations.

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«Iconic Bundle» ON TOP

And best of all, if you make a quick decision: for the first few months following the launch, when you sign up for an Iconic Bundle you’ll receive an exclusive package full of premium quality: we’ll give you high-end headphones (AirPods Max when you buy an iPhone or Sony WH-1000XM5 when you buy a Samsung device) and an elegant 3-in-1 wireless charging station for convenient charging.


You’ll find all the details about the new Iconic Bundle offer at sunrise.ch/iconic-bundle.

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